Hi, I’m Alicia!
I’m a product designer who focuses on the “why” & “how” behind user experiences. I like to solve problems & make complex experiences easier for customers to use.
My Work
Change Healthcare Marketplace
Currently designing the next generation of the Marketplace site so that providers & practices can quickly purchase products that will greatly improve their business needs. More to come & work available upon request.
RealSelf
Redesigned an outdated, legacy platform that allowed providers to better control & market their practices.
Designed a suite of reporting features, tools, and customer dashboards. Currently working on a new machine learning tool and can provide more information upon request.
Laserfiche
I reimagined the high value shipping experiences across mobile and desktop platforms for both internal employees and customers.
UPS Capital
I improved the customer checkout experience and enticed subscribers with bolder product content.
Candy Club
News Corp
I revamped an outdated, corporate benefits experience for the modern employee.
I streamlined two different reporting platforms into a single, cohesive customer experience.
