RealSelf

Role: Senior User Experience Designer, June 2020 - present

Initiatives: Currently working on a large-scale redesign of the provider platform. Reimagining an old, outdated system and creating responsive design artifacts for React development. Actively creating a new design system for the Provider platform that will be used for the new React pages and components. Deep dive into Provider platform user research and implementing design processes with the new Provider product team.

Process: Partnered with key business stakeholders into order to understand internal and external user pain points of the current platform. Met directly with providers and user tested them on new design solutions. Conducted card sorting and tree testing workshops to formulate a new platform IA structure.

Accomplishments: Redesigned and restructured the global navigation of the new Provider platform. Designed a new dynamic, homepage dashboard for platform members. Designed a new pricing rewards module for the newly launched provider membership tiers. Designed the wireframe a new provider profile claim page to start acquiring new paying customers.

Reference: RealSelf, RealSelf Provider